Search Engine Optimisation

We specialise in obtaining high quality backlinks to your website. The general rule is that the more inbound links you can get, the better. Getting more links to you should almost certainly gain your website priority listing in the search engine results.

Backlinks are incoming links to your website or web page. The number of backlinks is one indication of the popularity or importance of that website or page.

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking. Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B.

There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the webpage granted the backlink.

A backlink represents a favorable 'editorial vote' for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user.

Backlinks are also known as incoming links, inbound links, inlinks, and inward links.